HOW IT STARTED
The idea behind Fizzique
Fizzique brings the taste and enjoyment of a proper fizzy drink together with thoughtful ingredients and added benefits. Created by Brian and Aisling McGann and co-created with Katie Taylor, it is the fizz that supports every body.
Fizzique began with a simple idea: people should not have to choose between a fizzy drink they enjoy and one that offers something more.
That idea shaped a new kind of functional soda. Fizzique is low in sugar and calories, high in fibre, flavoured with juices and natural flavours, and infused with magnesium and vitamin D. Available in four flavours, it keeps everything people love about fizz — the taste, the refreshment and the sense of enjoyment — while bringing something different to the can.
That is what makes Fizzique a game changer. It does not feel like a specialist health drink or ask people to give up the soda experience. It simply rethinks what a fizzy drink can be, making added benefits part of an easy, everyday choice.
The people behind the brand
Brian McGann created Fizzique with a belief in doing things differently. Aisling McGann helped bring that idea to life, guiding the product from concept to launch. Together, they set out to make a drink that feels positive, inclusive and made for everyone.
Katie Taylor is central to that story. As co-creator, she brings the determination, authenticity and self-belief at the heart of the brand. Her involvement gives real meaning to the Fizzique promise and helps carry it to a wide audience.
Fizzique is not about perfection or performance. It is about making a better choice feel enjoyable, familiar and open to all.
“It's the fizz that supports every body.”
Katie Taylor has never accepted that things must remain as they are. Throughout her career, she has challenged convention, raised standards and helped change what was possible, not only for herself, but for everyone who followed. Fizzique was created with that same mindset. Katie wanted a soda that still delivered the refreshing fizz and great taste people love, but offered something more. Together with Irish wellness brand SiSú, she helped create a next-generation soda that is high in fibre, low in sugar and calories, and contains magnesium and vitamin D.
“We created Fizzique from a simple belief, of combining Katie’s world-class standards with SiSú’s passion for nutritional innovation, and you create a soda that raises the standard for everyone.”
~Aisling (SiSú)
“Progress does not always mean giving something up, for me it means making it better.”
~Katie Taylor
